Collects fundamental work on how risks are communicated among different publics and stakeholders, including local communities, corporations and the larger society. This title focuses on the analysis and management of risk in society, in international business and multinationals, and globally.

Environemtal hazards do not respect international boundaries and this volume considers the understanding and management of the transboundary risks involved. Key issues concerning public participation and the political significance of transboundary risks are examined and lessons on the management of risk are presented.

For all the benefits of modern technology, there is often great public suspicion of, and aversion to, innovations. Amplified by the huge power of the media, public concern about health and ecological risks can grow into what is now recognized as a new and very significant social phenomenon: the stigmatization of new developments. The economic impact and social consequences can be enormous.

Risk, as we now know it, is a wholly new phenomenon, the by-product of our ever-more complex and powerful technologies. In business, policy making, and in everyday life, it demands a new way of looking at technological and environmental uncertainty. In this volume, four of the world's leading risk researchers present a fundamental critique of the prevailing approach to understanding and managing risk - the rational actor paradigm. They show how risk studies must incorporate the competing interests, values, and rationalities of those involved and find a balance of trust and acceptable risk.