This book focuses on the language of two unions (the United Kingdom and the European Union), tracing the emergence of divisive discourses from indyref to Brexit. It explains the background to the creation of these unions and summarizes recent political events that have brought their future into question. It considers which identities (national, supranational, social, ethnic or racial) were invoked during the indyref and EU referendum campaigns, emphasising the crucial role played by language in maintaining these identities, in conceptualizing the nation, to do politics, and...

This book seeks to develop Rhetoric as a field of knowledge in an important new direction, European Union politics. The authors analyse what could be called a “European style of politics”: textual strategies and rhetorical styles evolving within and around the EU’s supranational and national institutions. By fusing rhetorical and sociological approaches, political thought and culture, the book contributes to the analysis of the ‘political’ as a way of thinking and judging the political aspect of any phenomena. 

This book seeks to develop Rhetoric as a field of knowledge in an important new direction, European Union politics. The authors analyse what could be called a “European style of politics”: textual strategies and rhetorical styles evolving within and around the EU’s supranational and national institutions. By fusing rhetorical and sociological approaches, political thought and culture, the book contributes to the analysis of the ‘political’ as a way of thinking and judging the political aspect of any phenomena.