How to Use Qualitative Methods in Evaluation -- a new volume in the Program Evaluation Kit -- reflects the growing use of qualitative techniques in the evaluation process. The author differentiates the qualitative approach in method and philosophy from more traditional quantitative methods and specifies the kinds of evaluation question for which it is most appropriate. The design decisions and sampling strategies which underlie the method are explained. Patton also includes clearly illustrated step-by-step guides for planning and conducting fieldwork and observations, in-depth interviewing,...

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a programme have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analysing and reporting attitude data are also included.

A key element in evaluation, performance measurement, is the subject of this volume, a substantially revised version of How to Measure Achievement of the original Kit. A new feature is the discussion of current issues in performance testing, including those related to legal challenges and test validity. The evaluator's role in performance measurement is discussed, as is the suitability of existing performance measures. Where no appropriate test exists, the authors give step-by-step instructions on how to construct a scientifically reliable and valid one. The analysis and reporting of data...