This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting...

This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting...

The book investigates the witch as a key rhetorical symbol in twentieth- and twenty-first century feminist memory, politics, activism, and popular culture. The witch demonstrates the inheritance of paradoxical pasts, traversing numerous ideological memoryscapes. This book is an examination of the ways that the witch has been deployed by feminist activists and writers in their political efforts in the twentieth century, and how this has indelibly affected cultural memories of the witch and the witch trials, and how this plays out in popular culture representations of the symbol through the...

Motherhood has long been depicted in reductive or limited terms. At once valorized and configured as the ultimate end-goal for socially condoned femininity, maternity is also highly mediated and scrutinized. This has resulted in a representational tradition that persists in imagining maternal subjects in rigid binary terms, pitting good mothers against bad. Largely in response to this repressive schema, recent years have marked the emergence of a diverse range of visual and literary texts about motherhood. While such texts vary in style, genre and form, this book argues that they are unified...