This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.

Crises present significant challenges for organizations. But, while critical events are inevitable, not every business is sufficiently equipped for when things don’t go according to plan. This book focuses on business under crisis conditions, along with organizational responses and adaptation. Adaptation can be seen as a learning process. It encompasses meaningful ways that help companies sustain their viability over the long term. Companies that respond quickly, often achieve more than just surviving. Some organizations will learn from a crisis, develop reactive resilience, and emerge...

From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events. However, throughout history, crises have been pivotal in advancing businesses and societies. This contributed volume approaches crisis not simply as a source of problems, but also as a set of choices. It seeks to explore critical events as possible opportunities for sustainability, through process improvement, creativity, innovation and entrepreneurship.Chapters reveal that times of crisis provide...