A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Mixing religion and public diplomacy can produce volatile results, but in a world in which the dissemination and influence of religious beliefs are enhanced by new communications technologies, religion is a factor in many foreign policy issues and must be addressed. Faith is such a powerful part of so many people's lives that it should be incorporated in public diplomacy efforts if they are to have meaningful resonance among the publics they are trying to reach. This book addresses key issues of faith in an increasingly connected and religious world and provides a better understanding of the...

The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations.

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

By using the case of public diplomacy in East Asia, this book provides a richer understanding of the forces at work in the relationships between states in the troubled region. The prism of public diplomacy helps us to see a more varied picture of East Asian state-to-state relations.

This book examines historic examples of US public diplomacy in order to understand how past uses and techniques of foreign public engagement evolved into modern public diplomacy as a tool of American statecraft. The study explores six historic cases where the United States' government or private American citizens actively engaged with foreign publics, starting with the American Revolution in 1776 through the passage of the Smith-Mundt Bill of 1948. Each case looks specifically at the role foreign public engagement plays in American statecraft, while also identifying trends in American foreign...

This book is a timely resource for the debate around "revitalizing" Canada's public diplomacy, bringing together some of the top scholars of Canadian public diplomacy and practitioners past and present to build a one-stop shop for thinking on the past, present, and future of Canadian engagement with foreign publics.

The contributors to this book focus on the process whereby Canadian studies became institutionalized in their respective countries and on the balance between what might be described as Canadian studies for its own sake versus Canadian studies as a deliberate instrument of cultural diplomacy.