New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

This is a cutting-edge analysis of Japanese responses to globalization by leading Japanese scholars. It adopts a three dimensional structure, linking issues of politics/security and economy/business, at internal and external levels. It is a valuable contribution to explicating the meaning of the consequences of Japan's globalization.