Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It's filled with interaction techniques and examples from a variety of nonprofits.

Important topics include:

• Facebook essentials
• Professional networking
• Twitter benefits
• Press releases and media blogs
• Blogs
• YouTube
• Videos and...

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.

Important topics covered include:

• The national news
• Interviews
• Free publicity
• Writing news releases
• Avoiding common media mistakes
• Handling negative publicity
• Responding to reporters
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Important topics covered include:

• Copy writing
• Media buyers
• Rural media
• Interviews
• Press releases
• Conferences
• Client spotlights
• Crisis preparation
• Media relation policies
• Press release policies
• Social media
• Strategic...

Originally published by Stevenson, Inc., this practical resource features strategies for nonprofit organizations to plan, celebrate, and engage constituents in milestone events.

Important topics covered include:

• Community engagement
• Fundraising
• Planning and preparation essentials for yearlong events
• Inauguration ceremonies
• Facility dedications
• Organizational collaboration
• Recognition programs
• Celebrity events
• Talent competitions
• Time capsules
• Grand re-openings
• Celebrating...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and their leaders with step-by-step procedures to build and nurture board members who are able and willing to assist with fundraising. In addition to tips, techniques, and best practices to identify and recruit financially capable board members, successful examples from various nonprofit organizations are shared.

Important topics covered include:

• Board nomination committees
• Board member recruiters
• Prospective board member interviews
• Board member...

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial...

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

• Newsworthy events
• Organizational branding
• Radio...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with ideas and strategies to maximize the impact and effectiveness of their websites. From adding social media or an online press room to driving traffic or enhancing features, this manual has it all.

Important topics covered include:

• Customizable pages
• Guest books
• Incorporating sponsor information
• Social media strategies
• RSS feeds
• Online pressrooms
• Online publications
• Website copy
• Blogs
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals tips, techniques, and best practices for improving communication efforts with donors, members, and volunteers. It also provides examples of successful communications plans from a range of nonprofit organizations.

Important topics covered include:

• Effective communications plans
• Blogs that work
• Effective newsletters
• Direct marketing success
• Brown bag meetings
• CEO/Director involvement
• Brochure templates
...

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.

Important topics covered include:

• Sponsorship guidelines
• Business alliances
• Benefits for corporate sponsors
• Direct mail
• Partnerships and collaboration
• Sponsor recognition
• Dos and Don'ts with sponsorships
• Effective...