Museums face the task of representing the similarities and differences that exist between groups, such as national identities and indigenous and minority voices, material and intangible heritage, and current status and past history. In order to achieve this aim, a complex and not always easily compatible set of interests have to be taken into account, from those of the museum itself, to those of its main audiences, sources of support, and the groups that are, or wish to be, represented. The approach taken by Scandinavian museums in response to this challenge highlights a very active concern...