This accessible introduction to Calculus is designed to demonstrate how calculus applies to various fields of study. The text is packed with real data and real-life applications to business, economics, social and life sciences.

Applications using real data enhances student motivation. Many of these applications include source lines, to show how mathematics is used in the real world.

• NEW Conceptual problems ask students to put the concepts and results into their own words. These problems are marked with an icon to make them easier to assign.
• More opportunities...