Journalism and mass communications professionals entering the innovative world of new media technology face a wave of challenging and often unanticipated ethical quandaries. Digital Dilemmas: Ethical Issues for Online Media Professionals is the first title in Blackwell Publishing's Media and Technology series (Alan B. Albarran, series editor). This important new text establishes a framework for discussing, understanding, and ultimately making sound decisions on meeting these ethical challenges. In addition, the book provides guidelines for approaching and making decisions from an ethical...

Presents a summary of what consumers are saying regarding their digital television experience and what this data suggests for the future development of digital television business models. This book provides media students, scholars, and professionals a perspective of the social and cultural presence of this emerging technological phenomenon.