The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used by scholars in the study of consumer behavior. The wide variety of scales in Volume 7 are for use in surveys and experiments when studying issues relevant to understanding consumers or similar groups of people such as viewers, shoppers, patients, or citizens. To be included in the volume, the scales had to be composed of at least three items and have empirical evidence...