This collection traces the development of language and gender from its original associations with second-wave feminism to its more recent alignment with post-modern approaches to feminism. A new introduction by the editor highlights themes that persist across different historical periods.

A new Major Work in the Routledge Major Themes in English Studies series, this is a five-volume collection of cutting-edge and canonical research about the language of advertising.

The intrinsic link between language and politics has long been recognized (for example, Aristotle wrote that man is more of a political animal than bees or any other gregarious animals is evident. Nature, as we often say, makes nothing in vain, and man is the only animal whom she has endowed with the gift of speech (Politics, 1, 2)). It remains a broad, flourishing, and highly contested area of academic study. On the one hand, it analyses how politicians use language, applying approaches which range from traditional rhetoric to Critical Discourse Analysis (CDA). On the other hand, it is...