President Ronald Reagan's famous address to the Houses of Parliament is now considered--in its spirit if not in its actual words--to be the initial enunciation of his "Evil Empire" stance. In this important volume by two experienced rhetorical scholars, Robert C. Rowland and John M. Jones offer a historical-descriptive treatment that includes both rhetorical analysis and a narrative of the drafting of the speech. They consider Reagan's focus on "ultimate definition," "dialectical engagement," and other rhetorical tools in crafting and presenting the momentous address. They also note the irony...

In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase silent majority and a policyVietnamization of the war effortthat echo down to the present day. Nixon s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.
Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speechestwo earlier and one the following spring, when the announcement of the US...

In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrase silent majority and a policyVietnamization of the war effortthat echo down to the present day. Nixon s appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood.
Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speechestwo earlier and one the following spring, when the announcement of the US...