"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations produced in the 1992
"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and pr...
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings.
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader ...
"Critical Thinking About Sex, Love, and Romance in the Mass Media "investigates how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information.
"Critical Thinking About Sex, Love, and Romance in the Mass Media "investigates how romantic coupleship is represented in books, magazines, popular mu...
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent--but they believe others will be. Authors Julie L. Andsager and H. Allen White focus their analysis specifically on the role of media and media messages, and assert that the third-person effect functions as a means of...
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than t...
"Communication as Organizing "unites multiple reflections on the role of language under a single rubric: the organizing role of communication. Stemming from Jim Taylor's earlier work, the volume editors present a communicational answer to the q
"Communication as Organizing "unites multiple reflections on the role of language under a single rubric: the organizing role of communication. Stemmin...
The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal interviews, focus groups, observations, regional and national surveys, online transcript analysis, and...
The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Interne...
Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective.
Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today's key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level....
Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, m...
Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how...
Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn ...
In this profound work, Vittorio Guidano expands upon his earlier seminal contributions on the application of cognitive and developmental principles to individuals struggling with various forms of psychopathology. Here, he fully develops the idea that individuals' experience, both positive and negative, are powerfully influenced by their personal "psychological organizations." Focusing primarily on the eating disorders, the phobias (with agoraphobia as the prototype) obsessive-compulsive patterns, and depression, Guidano illustrates how early developmental experiences and ongoing psychological...
In this profound work, Vittorio Guidano expands upon his earlier seminal contributions on the application of cognitive and developmental principles to...
This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organized into 15 chapters and features assignments and handout materials throughout.
This introductory media sales book serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The text is organ...