This book analyses the history of the common law foundations of consumer law, and encourages readers to rethink the role that consumer law plays in our society. Consumer law is often constructed as purely statute-based law. However—as this collection will demonstrate—this is far from the truth. Much of the history of the common law concerns consumer transactions and markets. Case law has often established or modified the ground rules of consumer markets, had a patterning effect on the economic organisation of markets, and expressed cultural visions of the market and consumers. An...