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Kategorie szczegółowe BISAC
 
From the Ground Up

III Edward E. Lawler
Selection of the Executive Program Book Club
For any manager or executive who's had it with quick-fix approaches to organizational transformation, here's a proven approach that lasts. In this paperback edition of the best-selling original work, management expert Ed Lawler presents six principles--and plenty of practical guidance--for overhauling an enterprise from bottom to top and bringing it into alignment with the realities of today's marketplace. Don't fall for yet another silver-bullet solution. This is the definitive approach to making the kind of substantive changes that will...
Selection of the Executive Program Book Club
For any manager or executive who's had it with quick-fix approaches to organizational transformatio...
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Clicks and Mortar: Passion Driven Growth in an Internet Driven World

David S. Pottruck; Terry Pearce; Terry Pearce
In a world where companies are rushing to add an -e-- to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In this fascinating, behind-the-scenes look at the electronic revolution, an inspirational leader and operator and a talented and thoughtful coach and consultant, both engaged in the meteoric rise of The Charles Schwab Corporation, articulate and demonstrate the elements of long-range success. Their take on culture, personal leadership and the transformation of business practices will help leaders, employees, investors, and customers all come out on...
In a world where companies are rushing to add an -e-- to everything they do--e-commerce, e-tailing--the real key to success still lies off-line. In th...
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The Consultant's Calling: Bringing Who You Are to What You Do, New and Revised

Geoffrey M. Bellman; Peter Block; Peter Block
A classic revised and updated for the twenty-first-century consultant
Revised and updated for consulting in the twenty-first century, this new edition is for anyone who wants to know what consulting is really like as a career, as a living, and as a life. Geoffrey Bellman reveals how to make the job rewarding both financially and personally as he examines the practical issues of managing time, clients, and money as well as such broader concerns as how to balance work with family life. At once practical and personal, this book is for all types of consultants, all those who work with...
A classic revised and updated for the twenty-first-century consultant
Revised and updated for consulting in the twenty-first century, this new e...
cena: 133,40
 
Strategies for E-Business Success

Erik Brynjolfsson; Glen L. Urban
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.
From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second ...
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The 2r Manager: When to Relate, When to Require, and How to Do Both Effectively

Peter E. Friedes;Friedes
The 2R Manager will make you a better manager---immediately.It offers specific advice tailored to each individual's current management style. You will take some self-surveys, see the results, and learn the impact you now have on those you manage. You ll learn what changes you must make and how to make them.

Managers have naturally either a Relating or a Requiring style. Those who naturally require are weaker at relating---sometimes much weaker---and vice versa. The best managers possess the ability to do both well and know when to choose one over the other. Most managers miss...
The 2R Manager will make you a better manager---immediately.It offers specific advice tailored to each individual's current management style. You will...
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Customer Loyalty: How to Earn It, How to Keep It

Jill Griffin; Robert T. Herres
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketi...
cena: 87,48
 
Brand Asset Management: Driving Profitable Growth Through Your Brands

Scott M. Davis; David A. Aaker
-Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.-
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
-Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides th...
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Everyday Negotiation: Navigating the Hidden Agendas in Bargaining

PH.D. Deborah M. Kolb; Judith Williams; William Ury
Everyday Negotiation shows how to recognize the shadow negotiation-- where the unspoken attitudes, hidden assumptions, and conflicting agendas that drive the bargaining process play out-- and how to put that knowledge to work. Originally titled The Shadow Negotiation and named by Harvard Business Review as one the Ten Best Books of 2000, this best-selling book revealed how women could master the hidden agendas that determine bargaining success. Now, the new edition, Everyday Negotiation, broadens the scope and offers the same illuminating advice for both men and women. Everyday Negotiation...
Everyday Negotiation shows how to recognize the shadow negotiation-- where the unspoken attitudes, hidden assumptions, and conflicting agendas that dr...
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Smart Globalization: Designing Global Strategies, Creating Global Networks

Anil K. Gupta; D. Eleanor Westney
Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational...
Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The cent...
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Management Skills

Jossey-Bass Man
Management Skills contains the best thinking from the biggest names in business management on a wide range of subjects including leadership, shaping the work environment, change, communicating, hiring and motivating employees, leading teams, and much more. The author list of this invaluable resource reads like a who's who of business management. This extraordinary collection features chapters from Robert R. Albright, David Batstone, Warren Bennis, Lee G. Bolman, Richaurd Camp, David R. Caruso, Terrene E. Deal, Christina A. Douglas, Peter Drucker, Deborah L. Duarte, Michael Finley, J....
Management Skills contains the best thinking from the biggest names in business management on a wide range of subjects including leadership, sh...
cena: 87,06
ilość książek w kategorii: 22
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