Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic...
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasin...
George Orwell is now acknowledged as one of the most significant literary figures of the twentieth century. As novelist, essayist and author of a number of outstanding works of reportage he has exercised an influence on modern thought which is increasingly being recognised. In this new work J.R. Hammond offers a definitive chronology of Orwell, which takes account of the latest research into his life and times and provides an overview of the life of a major writer.
George Orwell is now acknowledged as one of the most significant literary figures of the twentieth century. As novelist, essayist and author of a numb...
