The research evaluation market is booming. "Ranking," "metrics," "h-index," and "impact factors" are reigning buzzwords. Government and research administrators want to evaluate everything -- teachers, professors, training programs, universities -- using quantitative indicators. Among the tools used to measure "research excellence," bibliometrics -- aggregate data on publications and citations -- has become dominant. Bibliometrics is hailed as an "objective" measure of research quality, a quantitative measure more useful than "subjective" and intuitive evaluation methods such as peer...