Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience.

This reference book is a guide to women's consumer magazines published in the United States. Included are profiles...

The history of modern American literature is inextricably tied to the history of the literary magazine. Conversely, in the individual histories of these magazines can be gleaned highlights of literary activity and insights on the writers and editors in the forefront. The literary magazines of the twentieth century, most of them known as littles because of small budgets and circulation and short lives, number in the thousands. Some, like the venerable New Yorker, have enjoyed wide circulation for well over half a century; others, like The Fugitive, published in Nashville, Tennessee, in the...

The professionalization of business, a relatively recent phenomenon, predicated on and defined by the formal study of a recognized body of knowledge about that profession rather than through apprenticeship and experience, has had a direct impact on the publication of business information in the United States. William Fisher's Business Journals of the United States surveys more than 100 business serials in separate profiles that, taken as a whole, provide a history of this type of publishing in the United States. The titles included here represent three types of publishers of business...

This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million...

A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its...

Throughout American history, women have worked in reform organizations, informal community groups, and consciousness-raising societies to change their neighborhoods, their states, and their nation. To accomplish social change, women have needed to communicate effectively among themselves and with society as a whole. Throughout the 19th and 20th centuries, women created numerous periodicals to address social, political, and economic issues. Many of these were short-lived newsletters, while others continue to be published today.

Through entries on more than 70 individual periodicals...