This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance,...

There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy...

This book is an engaging personal narrative account detailing the author's experience of the first five years of living with, and adapting to, a degenerative and incurable eye disease which causes vision loss and blindness.

This book is an engaging personal narrative account detailing the author's experience of the first five years of living with, and adapting to, a degenerative and incurable eye disease which causes vision loss and blindness.

This book explores imagined interactions (IIs) as a type of self-therapy when dealing with stress and trauma.

This book explores imagined interactions (IIs) as a type of self-therapy when dealing with stress and trauma.