With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights on corporate reputation
Identifies and addresses...
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's se...
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission.
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric Whi...