Short-listed for the North American Society for Sport History Book Award 2003

Alcohol is never far from sporting events. Although popular thinking on the effects of drinking has changed considerably over time, throughout history sport and alcohol have been intimately linked. The Victorians, for example, believed that beer helped to build stamina, whereas today any serious athlete must abstain from the 'demon drink'. Yet despite current prohibitions and the widespread acceptance of alcohol's deleterious effects, the uneasy alliance of sport with alcohol remains culturally entrenched....

The quickest entry-point into most local cultures anywhere on earth is to be found in talking football. Historically, football is one of the great cultural institutions, and, like education and the mass media, has played a key role in shaping and cementing senses of national identity throughout the world. However, the nature of intra-nation hostility, which may be based in football or which may use the game as an arena for antagonisms, has yet to be analyzed. Football today is more global than ever before. Teams, clubs and regions increasingly establish cultural identities through...