In the past two decades, the consumption of beauty services and cosmetic surgery in Turkey has developed from an elite phenomenon to an increasingly common practice, especially among younger and middle-aged women. Turkey now ranks among the top countries worldwide with the highest number of cosmetic procedures, and with its cultural and economic capital, Istanbul has become a regional center for the beauty and fashion industries. Istanbul Appearances shows the profound effects of this growing market on urban residents’ body images, gendered norms, and practices. Drawing upon extensive...

In the past two decades, the consumption of beauty services and cosmetic surgery in Turkey has developed from an elite phenomenon to an increasingly common practice, especially among younger and middle-aged women. Turkey now ranks among the top countries worldwide with the highest number of cosmetic procedures, and with its cultural and economic capital, Istanbul has become a regional center for the beauty and fashion industries. Istanbul Appearances shows the profound effects of this growing market on urban residents’ body images, gendered norms, and practices. Drawing upon extensive...