Over the last decade fashion film's presence has become ubiquitous. From the retail environments where fashion film is projected onto windows and buildings, to the online arenas of fashion brands and labels through to art gallery installations, fashion communication is on the move. With examples from dozens of groundbreaking international films, including QR codes linking to the films online, The Fundamentals of Fashion Filmmaking places fashion film in its broader industry, cultural and historical context. You’ll also learn about the process of making fashion film, exploring how it works...

The Fundamentals of Film-Making provides an overview of the collaborative process of film-making. The book maps out the practical, technical and creative aspects involved, sets out the division of labour, and explains how each individual role combines to influence the final piece. The three primary stages of film production – pre-production, production and post-production – are covered through chapters dealing with each of the major departments: script; production; direction; production design; cinematography; sound and post-production. The book concludes with an examination of film...