Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these...

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these...

In the Handbook of Culture and Memory, Brady Wagoner and his team of international contributors explore how memory is deeply entwined with social relationships, stories in film and literature, group history, ritual practices, material artifacts, and a host of other cultural devices. Culture is seen as the medium through which people live and make meaning of their lives. In this book, analyses focus on the mutual constitution of people's memories and the social-cultural worlds to which they belong.

The complex relationship between culture and memory is explored in: the concept of...

In the Handbook of Culture and Memory, Brady Wagoner and his team of international contributors explore how memory is deeply entwined with social relationships, stories in film and literature, group history, ritual practices, material artifacts, and a host of other cultural devices. Culture is seen as the medium through which people live and make meaning of their lives. In this book, analyses focus on the mutual constitution of people's memories and the social-cultural worlds to which they belong.

The complex relationship between culture and memory is explored in: the concept of...

The Handbook of Imagination and Culture is a unique interdisciplinary collection of chapters showing the centrality of imagination in the development of persons and societies. This book brings together a group of psychologists, philosophers, social scientists, and artists to explore imagination through psychological, social, and cultural processes.

The Handbook of Imagination and Culture is a unique interdisciplinary collection of chapters showing the centrality of imagination in the development of persons and societies. This book brings together a group of psychologists, philosophers, social scientists, and artists to explore imagination through psychological, social, and cultural processes.

Handbook of Culture and Creativity lays the groundwork for pursuing a new science for integrating the study of culture and creativity. Esteemed scholars in the field provide readers with an in-depth and systematic inquiry into the cultural perspectives of creativity.

Handbook of Culture and Creativity lays the groundwork for pursuing a new science for integrating the study of culture and creativity. Esteemed scholars in the field provide readers with an in-depth and systematic inquiry into the cultural perspectives of creativity.