Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most...
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic adverti...
Focusing on the internal blocks, obstacles, and struggles all entrepreneurs face sooner or later, "The Entrepreneur's Guide to Mastering the Inner World of Business" shows how these unrecognized self-imposed barriers make it difficult to work at peak levels of performance. This guide will help readers explore perceptions of themselves, utilize leadership competencies, and identify weaknesses, frustration, and fears, managing each of these factors to enhance business growth and profitability, work performance, and a more satisfying life.
Each chapter of the book concentrates on a...
Focusing on the internal blocks, obstacles, and struggles all entrepreneurs face sooner or later, "The Entrepreneur's Guide to Mastering the Inner ...
Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. "The Entrepreneur's Guide to Running a Business" distills and shares the important points from each of the...
Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spi...
Easy to read and full of engaging stories, this book teaches the basics of true financial management re-made just for small businesses. It's perfect for entrepreneurs who want to get more from their accounting without getting stuck in the details. The author examines each of the three major financial statements and explains both how and why business owners should utilize these powerful tools to create a more stable, more profitable business. Whether one's business has one employee or 100, the small business owner will gain a deeper understanding of why finance is so critical to survival...
Easy to read and full of engaging stories, this book teaches the basics of true financial management re-made just for small businesses. It's perfec...
