To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time,...

Both the United Nations and the World Health Organization stress the need to address numerous increasingly urgent 'global challenges', including climate change and ineffectiveness of medication for communicable diseases. Despite climate change resulting from human activity, most humans feel their contribution is minimal; thus any effort made toward reducing individual carbon footprint is futile. Likewise, individual patients feel their health is their own problem; current increases in outbreaks of formerly controllable diseases like measles and tuberculosis show that this is not the case....

Until now, change leadership has lacked a theoretical basis for use by leaders as a starting point when implementing change processes. Continuous Change and Communication in Knowledge Management addresses this.

This book adopts a highly critical approach to the ways in which organisations have been analysed by orthodox theories and offers instead a perspective on elements of organisational behaviour including leadership and its failures, structures, cultures, bullying and the denial of individual voice, firmly rooted in the critical understanding of power and control. Professor Fenwick draws from international examples of practice and finds grounds for optimism in the distinctive positive values of the public sector organisation. This book is an invaluable source for those with an interest in...

Over the past two decades, increasing attention has been paid to the concept of business diplomacy. This is becoming more important for multinational corporations (MNCs) as they deal with an increasingly demanding and dynamic international business arena. Despite the growing literature on this phenomenon, there is no sound theory-based business diplomacy model that can help to understand MNCs' relationship-building activities in the global society and provide a normative, moral guide for MNCs on how to conduct business diplomacy successfully. In Business Diplomacy by Multinational...

It is often claimed that the disjunction or opposition between ‘action’ theories and ‘structural’ theories rests on a misunderstanding of what social structure is. A clear understanding of social structure dissolves this apparent opposition. It is argued that social structure is a real social fact but has no separate and substantive existence apart from the minds and actions of the individual and collective actors who produce and reproduce it. It is argued that it is possible to distinguish between ‘figurational structures’ of interaction and the deeper ‘formational...

The ebook edition of this title is Open Access and freely available to read online. Women more often than men take care of their ageing relatives together with their own children or grandchildren. These Sandwich Generation (SG) women constitute an expanding vulnerable group on the labour market at higher risk of discrimination, work-family conflict, burnout, and withdrawal from the labour market and unemployment. Working Women in the Sandwich Generation helps present a clearer view of how to support this group both now and in the future. Beginning with a presentation of quantitative and...

Providing a sociological analysis of the policy response to the COVID-19 pandemic in England, this study places particular analytical emphasis on the interplay between powerful structural interests and the influence on the development of COVID-19 policy. Considering a range of actors, (including the government, scientific experts and the medical profession, the media, and the public) and the nature of their relationships with one another, the authors identify the key sociological aspects that have shaped, facilitated, challenged, or constrained COVID-19 policy in England. Drawing on...

Responsible Management in Theory and Practice in Muslim Societies delineates principles of responsible management from an Islamic perspective, exploring the concept of responsibility in Islamic religious texts, and how the understanding of responsibility evolved in Islamic jurisprudence. He explains aspects of individual and group responsibility in Islam and the dissonance between theoretical discourse and practical application. Yusuf M. Sidani focuses on the factors that have both facilitated and hampered the application of responsible management principles in practice in this unique...

HR departments endeavour to occupy strategic roles in organizations, a goal that is seldom or ever realized. James and Lori Spina bring their academic and corporate backgrounds together to analyse and direct on how strategic human resources cohesively contribute towards gaining competitive advantage, above average profits, building and retaining talent, sustaining financial strength, and addressing challenges of stakeholder satisfaction. Stepping beyond unclear discussions about strategy that fail to satisfy the needs of all departments, The New HR instead illustrates how human resource...