The rapid rise in importance of the role of the chief financial officer--from back-office accountant to front-line executive--is unrivaled by that of any other corporate position. With access to every facet of the business, CFOs now wield a level of influence matched only by chief executives. This book explains how CFOs earned their privileged status, and what the future may hold for them. It describes their ever-expanding role, and how they are reshaping their departments to help them deal with that transformation. Insights from current and former CFOs provide a first-hand perspective on...
The rapid rise in importance of the role of the chief financial officer--from back-office accountant to front-line executive--is unrivaled by that of ...
Survey after survey confirms how the success of a business has become increasingly dependent on the ability and skills of its staff. And because talented people are in short supply the hunt for people of unusual ability will continue in earnest. Hiring such people is the relatively easy part; keeping them engaged so that they don't move on and getting the best out of them while they are with you is the greater challenge -- one that more than ever requires a good understanding of what people want from both work and life outside work, as well as flexibility and imagination in seeking to...
Survey after survey confirms how the success of a business has become increasingly dependent on the ability and skills of its staff. And because talen...
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and...
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers p...
The Great Disruption is a collection drawn from Adrian Wooldridge's influential Schumpeter columns in The Economist addressing the causes and profound consequences of the unprecedented disruption of business over the past five years. The Great Disruption has many causes. The internet is spreading faster than any previous technology. Emerging markets are challenging the west's dominance of innovation as well as manufacturing. Clever management techniques such as "frugal innovation" are forcing companies to rethink pricing. Robots are advancing from the factory floor into the...
The Great Disruption is a collection drawn from Adrian Wooldridge's influential Schumpeter columns in The Economist addressing the cause...
Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward. These are the kinds of challenges...
Growth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not with...