Software is cut-and-dried - every button you press has a predictable effect - but qualitative analysis is open-ended and unfolds in unpredictable ways. This contradiction is best resolved by separating analytic strategies - what you plan to do - from software tactics - how you plan to do it. Expert NVivo users have unconsciously learned to do this. The Five-Level QDA^(R) method unpacks the process so that you can learn it consciously and efficiently.

The first part of the book explains how the contradiction between analytic strategies and software...