An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

In 1982 the Kanazawa Institute of Technology Library Center inaugurated an international seminar program and invited noted scholars from all over the world to participate. This volume brings together distinguished papers presented over the past ten years.

Thirty-three papers organized into five broad subject areas--research libraries in the Twenty-first century; information access in the new era; new technology, new media, and library buildings; library education; preservation of research materials; the technological university library; and managing knowledge in the twenty-first...

Strout examines how the "Christian Science Monitor, " a highly influential newspaper of the era, covered Joseph R. McCarthy and McCarthyism from the Senator's Lincoln Day speech in February 1950 through his censure in December 1954. Through his in-depth examination of the "Monitor's" interoffice communications, Strout examines how the "Monitor's" coverage compared with other elite and popular press newspapers and how the pressures associated with McCarthyism affected individuals at the "Monitor."

An extensive review of the "Monitor"'s editorials and news articles suggests that it was...