The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends.
The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targ...
This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.
This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency...
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, bu...
