Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an...

Allen Smithee specializes in the mediocre. He is versatile. He is prolific. And he doesn't exist. From 1969 until 1999, Allen Smithee was the pseudonym adopted by Hollywood directors when they wished not to be associated with films ostensibly of their making . Encompassing over fifty films of various stripes -- B movies, sequels, music videos, made-for-TV movies -- Smithee's three decades of work affords the authors of this volume a unique opportunity to reassess the claims of auteurism, both in its traditional guise and in the more commodified form it currently assumes.

Sometimes treating...

The long, colorful career of Walter Wanger (1894-1968) is one of Hollywood's greatest untold stories. An intellectual and a socially conscious movie executive who produced provocative message movies and glittering romantic melodramas, Wanger's career started at Paramount studios in the 1920s and led him to work at virtually every major studio as either a contract producer or an independent. He produced a series of American film classics, including Queen Christina, Stagecoach, Foreign Correspondent, and Invasion of the Body Snatchers, as well as a few notable flops, such as Cleopatra. This...

An innovative approach to the relationship between filmmaking and society during Hollywood's golden age. The 1910s and 1920s witnessed the inception of a particular brand of negotiation between filmdom and its public in the United States. Hollywood, its proponents, and its critics sought to establish new connections between audience and industry, suggesting means by which Hollywood outsiders could become insiders. Hollywood Outsiders looks at how four disparate entities--the Palmer Photoplay correspondence school of screenwriting, juvenile series fiction about youngsters involved in the film...