Written for corporate strategic planners and market researchers as well as students of management, this book offers the most complete introduction to the methodology and applications of ordinal time series analysis available in book form. Particularly useful for managers who seek a reliable and accessible means of analyzing the strategic performance of firms, products, industries, or political entities, the ordinal time series approach uses simple data, longitudinal analysis, and rank positions to produce results that more accurately reflect the dynamics of competitive position and...
Written for corporate strategic planners and market researchers as well as students of management, this book offers the most complete introduction ...