This famous and comprehensive study presents the causes and effects of the 'mass market' revolution between 1850 and 1914, which led to our 'modern' world. The changes were unprecedented, extraordinary, democratic, and wide-ranging. They affected everyone. They still do so. This is a fascinating and wide-ranging account of the evolution of the 'mass' market consumer. And of the evolution of the retailing and leisure industries, with the enormous changes they made in the daily lives of the people. The author draws on much detailed contemporary economic and social data - including detailed...