The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "word" from him. He "makes possible" concerts and public affairs broadcasts. His "underwriting grants" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue "in a moment." Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas,...
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a "...
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign contrivances replace substance at all phases and levels of electoral contests. Political estrangement, as illustrated by declining voting levels, may well be a by-product of deceptive political consultant and political journalistic practices rather than...
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of s...
In this era of political correctness, it is often impossible to say things as one would like. Indeed, certain ways of feeling and talking that were once acceptable are now, in effect, forbidden. Of course, taboos extend further than speech. Social and sexual inhibitions are also evident. Benjamin DeMott argues that the very least a society should do is to try to understand the meaning of its own inhibitions. As he writes in this new edition of You Don't Say, "a supple awareness of the effective censorship of the day can toughen resistance to clich and stereotype, and is absolutely...
In this era of political correctness, it is often impossible to say things as one would like. Indeed, certain ways of feeling and talking that were on...
Farce has always been relegated to the lowest rung of the ladder of dramatic genres. Distinctions between farce and more literary comic forms remain clouded, even in the light of contemporary efforts to rehabilitate this type of comedy. Is farce really nothing more than slapstick-the "putting out of candles, kicking down of tables, falling over joynt-stools," as Thomas Shadwell characterized it in the seventeenth century? Or was his contemporary, Nahum Tate correct when he declared triumphantly that "there are no rules to be prescribed for that sort of wit, no patterns to copy; and 'tis...
Farce has always been relegated to the lowest rung of the ladder of dramatic genres. Distinctions between farce and more literary comic forms remai...
"The authorsahave analyzed the television problem brilliantly. They had come up with a whole set of new insights, and their backup research always is fascinating to read."-Saturday Review"A cautious, research-based bookahopefully it will set a trend."-Ithiel de Sola Pool, Public Opinion QuarterlyAfter more than forty years of studying its political implications, Kurt and Gladys Lang put the power of television into a unique perspective. Through carefully compiled case studies, they reveal surprising truths about TV's effect on American political life, and explode some...
"The authorsahave analyzed the television problem brilliantly. They had come up with a whole set of new insights, and their backup research always ...
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy...
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter...
In this highly influential study of art forms as models for a theory of communications, Hugh Dalziel Duncan demonstrates that without understanding of the role of symbols in society, social scientists cannot hope to develop adequate models for social analysis. He reviews critically major contributions to communication theory during the past century: Freud's analysis of dream symbolism, Simmel's concept of sociability, James' insights into religious experience, and Dewey's relating of art to experience.
In this highly influential study of art forms as models for a theory of communications, Hugh Dalziel Duncan demonstrates that without understanding of...
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many other forms-riddles, comic definitions, parodies-as well. The book makes a "radical" suggestion about the origin of Jewish humor-namely, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews...
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jew...
Satire takes as its subject the absurdity of human beings, their societies, and the institutions they create. For centuries, satirists themselves, scholars, critics, and psychologists have speculated about the satirist's reasons for writing, temperament, and place in society. The conclusions they have reached are sometimes contradictory, sometimes complementary, sometimes outlandish. In this volume, Leonard Feinberg brings together the major theories about the satirist, to provide in one book a summary of the problems that specialists have examined intensively in numerous books and...
Satire takes as its subject the absurdity of human beings, their societies, and the institutions they create. For centuries, satirists themselves, ...
