This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.
Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese...
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and ...
What does it mean to be young in a country that is changing so fast? What does it mean to be young in a place ruled by one Party, during a time of intense globalization and exposure to different cultures?
This fascinating and informative book explores the lives of Chinese youth and examines their experiences, the ways in which they are represented in the media, and their interactions with old and, especially, new media. The authors describe and analyze complex entanglements among family, school, workplace and the state, engaging with the multiplicity of Chinese youth...
What does it mean to be young in a country that is changing so fast? What does it mean to be young in a place ruled by one Party, during a time ...
What does it mean to be young in a country that is changing so fast? What does it mean to be young in a place ruled by one Party, during a time of intense globalization and exposure to different cultures?
This fascinating and informative book explores the lives of Chinese youth and examines their experiences, the ways in which they are represented in the media, and their interactions with old and, especially, new media. The authors describe and analyze complex entanglements among family, school, workplace and the state, engaging with the multiplicity of Chinese youth...
What does it mean to be young in a country that is changing so fast? What does it mean to be young in a place ruled by one Party, during a time ...
The family has long been viewed as both a microcosm of the state and a barometer of social change in China. It is no surprise, therefore, that the dramatic changes experienced by Chinese society over the past century have produced a wide array of new family systems.
Where a widely accepted Confucian-based ideology once offered a standard framework for family life, current ideas offer no such uniformity. Ties of affection rather than duty have become prominent in determining what individuals feel they owe to their spouses, parents, children, and others. Chinese millennials, facing a...
The family has long been viewed as both a microcosm of the state and a barometer of social change in China. It is no surprise, therefore, that the ...
The family has long been viewed as both a microcosm of the state and a barometer of social change in China. It is no surprise, therefore, that the dramatic changes experienced by Chinese society over the past century have produced a wide array of new family systems.
Where a widely accepted Confucian-based ideology once offered a standard framework for family life, current ideas offer no such uniformity. Ties of affection rather than duty have become prominent in determining what individuals feel they owe to their spouses, parents, children, and others. Chinese millennials, facing a...
The family has long been viewed as both a microcosm of the state and a barometer of social change in China. It is no surprise, therefore, that the ...
China is home to a fifth of the world's inhabitants. For the last several decades, this huge population has been in flux: fertility has fallen sharply, mortality has declined, and massive rural-to-urban migration is taking place. The state has played a direct role in these changes, seeing population control as an important part of its intention to modernize the country.
In this insightful new work, Nancy E. Riley argues that China's population policies and outcomes are not simply imposed by the state onto an unresponsive citizenry, but have arisen from the social organization...
China is home to a fifth of the world's inhabitants. For the last several decades, this huge population has been in flux: fertility has fallen shar...
China is home to a fifth of the world's inhabitants. For the last several decades, this huge population has been in flux: fertility has fallen sharply, mortality has declined, and massive rural-to-urban migration is taking place. The state has played a direct role in these changes, seeing population control as an important part of its intention to modernize the country.
In this insightful new work, Nancy E. Riley argues that China's population policies and outcomes are not simply imposed by the state onto an unresponsive citizenry, but have arisen from the social organization...
China is home to a fifth of the world's inhabitants. For the last several decades, this huge population has been in flux: fertility has fallen shar...
China is in the midst of transitioning from a manufacturing-based economy to one driven by innovation and knowledge. This up-to-date analysis evaluates China's state-led approach to science and technology, and its successes and failures.
China is in the midst of transitioning from a manufacturing-based economy to one driven by innovation and knowledge. This up-to-date analysis evaluate...
