This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO...
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature...
This book critically examines the many ways in which tourism and animals intersect, whether as tourist attractions, wildlife conservation tools, as travel companions or as meat to be eaten. It aims to make a meaningful contribution to the growing body of knowledge concerning the relationships between animals, tourists and the tourism industry. The chapters are organised into three themes: ethics and welfare; conflict, contradiction and contestation; and shifting relationships. Theoretically informed and empirically rich, the chapters examine topics such as whale watching, animal...
This book critically examines the many ways in which tourism and animals intersect, whether as tourist attractions, wildlife conservation tools, as...
This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour can occur during tourism exchanges including guided tours, tourism marketing and promotion and travel narratives. Other themes include the role of humour in enhancing the tourist experience, the benefits of tourism humour, considerations of when humour may appear inappropriate in tourism settings and the development of tourism humour theory. The work includes much original material collected by the authors. The book will be of interest to...
This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour ca...
This is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market and for some regional economies accounts for over half of all tourism flows. In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators. This holistic and international approach to understanding VFR travel provides a state of the art understanding of the context,...
This is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market ...
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book's approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the future. Scenarios are used to explore alternative futures and the book examines the implications for the...
This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications...
In this volume leading experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the field of tourism studies. The book attempts to understand, identify and analyse some of the perennial problems and challenges encountered by tourism researchers. The debates include topics such as the concept of the 'tourist', the long-term sustainability of tourism development, the growth of volunteer tourism and the vulnerability of tourism. Bringing together the collective wisdom of 37 renowned tourism scholars in a unique format, this is an...
In this volume leading experts from different disciplines and diverse geographic regions discuss fundamental, often controversial topics in the fie...
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage...
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provide...
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in...
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world....
This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic...
This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It...
In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide goes beyond the approaches usually covered in introductory textbooks on quantitative methods to consider useful techniques for statistical inquiry into tourism matters of all but the most econometrically complex kind. The first part of the book concerns common issues in statistical analysis of data and the most widely-used techniques, while the second part describes and discusses...
In this revised second edition, Baggio and Klobas build upon the work of their previous volume, offering a presentation of quantitative research metho...
