In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal,...
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appeal...
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appeal...
This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, big data and the Internet of Things (IoT).
This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, big data and the Internet of Things (IoT)...
