Scholars who study the Christian Right often claim that the movement's distinction lies in its moral absolutism and religious fervor. Through a detailed study of the sexually-charged rhetoric of one of America's largest conservative women's organizations, Concerned Women for America (CWA), Righteous Rhetoric argues that the absolute platforms for which CWA is known are not the linchpin of its political power. Rather, such absolutes are the byproduct of a more fundamental rhetorical process called "chaos rhetoric," a type of speech designed to create a heightened sense of social chaos...
Scholars who study the Christian Right often claim that the movement's distinction lies in its moral absolutism and religious fervor. Through a detail...