The Psychology of Influence: Theory, research and practice

ISBN-13: 9781138655393 / Angielski / Miękka / 2016 / 250 str.

the Netherlands) Vliek Michael (Uinversity of Amsterdam

Opis

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

• When do arguments become persuasive?
• What influence do role models have?
• What role do simple rules of thumb, social norms or emotions play?
• Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

Spis treści

List of figures  List of tables  List of boxes  Preface  1. Influence: definition, history and a model  2. Attitudes and behaviour  3. Persuasion through argumentation  4. Cognitive heuristics  5. Social heuristics  6. Emotions and influence  7. Punishment and reward  8. Automatic influences on attitudes and behaviour  9. Social norms and social comparison  10. Modification of complex behaviour: from intentions to action 11. Back to the future  Glossary  Index