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The twentieth century marked the end of an era in western relations with Asia and Africa, and in Christian missionary enterprise. The Gospel had reached the ends of the earth, and the churches founded as a result of missionary effort, albeit representative of precarious minorities, had a new relationship with their mother churches, and had taken up their own evangelistic tasks. Were missions an historical contingency' Is there theological necessity for the churches to continue, in an ecumenical area, to send missionaries across secular and national boundaries' A re-examination of the Biblical...

Je starker die Bedeutung der klassischen Werbung abnimmt, desto mehr Einfluss gewinnt die Mund-zu-Mund-Propaganda durch begeisterte Kunden. Rijn Vogelaar zeigt, wie diese Kunden ticken, wie man sie identifiziert und unterstutzt und wie es gelingt, ihren Einfluss fur Wachstum, Reputation, Innovation und MItarbeitermotivation zu nutzen."