Ethnographic Research with the Elderly to Identify Packaging Concerns

ISBN-13: 9783843374064 / Angielski / Miękka / 2012 / 172 str.

Wieland Aliena;Shekar Aruna

Opis

It is thought that one of the best ways to gain information for the development of new products, and potentially the adaptation of older ones, is through the use of ethnographic research during the development and research phase. The worlds population is ageing and it has therefore become necessary to consider elderly people more in the development of new products, particularly where research suggests they are encountering difficulties with grocery packaging, for example. Product developers need to find solutions to these problems. The ethnographic research used in this study has been valuable in finding out what the problems are that elderly people are experiencing, how they are overcoming or getting around these problems, as well as what could potentially be done to develop appropriate solutions. It was found that elderly people are having difficulties with more traditional styles of packaging, such as glass bottles, jars and aluminium cans, as well as some newer packaging types including ring-pull tin cans and freshness seals on milk bottles.

O autorze

Aliena Wieland was born in Germany in 1985, and is fluent in both German and English. As a child she moved to New Zealand in 1990 where she has resided since. Aliena completed her Bachelors of Engineering (BE) in 2009 and graduated in 2010 with honours. Aliena is a very practical and hands on person who enjoyed helping people solve their problems.