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Online advertising is now one of the fastest advancing areas in the IT industry. In display and mobile advertising, the most significant technical development in recent years is the growth of Real-Time Bidding (RTB), which facilitates a real-time auction for a display opportunity. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user's visit. RTB not only scales up the buying process by aggregating a large number of available inventories across publishers but, most importantly, enables direct targeting of individual users. As...

This is a series of studies on China from social science and humanity perspectives including political science, economics, business, law, sociology, culture, international relations, public policy, modern and contemporary history, and arts. We call for papers on the above areas, and we also call for guest editors to organize special issues on the above areas. For details, please contact the editor of the series at MCSeditor@google.com. The current issue is a special issue edited by Yuan Wang on "China as a Potential Superpower." Authors include Yuan Wang, Jianbo Zhang, Honghua Men, Kurt...