Forecasting Marketing Performance via Web Data Mining

ISBN-13: 9783659413032 / Angielski / Miękka / 2013 / 124 str.

Veglio Valerio

O autorze

Research Fellow of Management at the University of Milano-Bicocca (2013). PhD in Marketing and Management, University of Milano-Bicocca(2013). PhD Visiting Student, University of Aberdeen(2011-2012). MSc in Marketing Management, University of Pavia (2007). BSc in Marketing and E-Business, University of Pavia(2005).