wyszukanych pozycji: 2
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The Art of Gaining and Retaining Customers
ISBN: 9783639444896 / Angielski / Miękka / 2012 / 76 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
213,91 zł |
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The Art of Gaining and Retaining Customers
ISBN: 9783836410533 / Angielski / Miękka / 2007 / 80 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. As classical mass advertising is losing effectiveness to generate revenues, marketing
managers attach importance to alternative methods to gain and retain customers. In particular, sales promotion activities are popular to give prospect customers an incentive to buy, whereas the relationship approach aims at establishing a long-lasting bond between provider and customer. In order to find out whether these tendencies provoke the desired actions, a survey among German consumers was conducted, investigating their attitude towards determined marketing tools and each tools impact on the... As classical mass advertising is losing effectiveness to generate revenues, marketing
managers attach importance to alternative methods to gain an... |
cena:
254,65 zł |