New Venture Management: The Entrepreneur's Roadmap for Development, Management, and Growth

ISBN-13: 9780367472368 / Angielski / Twarda / 2020 / 356 str.

USA) Hornsby Jeffrey S. (Kansas State University

Opis

The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.

Spis treści

Part 1: New Venture Opportunities  1. New Ventures: The Quite Giant  2. Ideation: The Concept  3. Venture Choices: The Pathways  Part 2: New Venture Development  4. Marketing: The Customer  5. Legal Considerations: The Parameters  6. Strategic Pricing: The Hook  Part 3: New Venture Finances  7. Startup Capital: The Injection  8. Financial Statements: The Scorecard  9. Financial Analysis: The Gauges  Part 4: New Venture Growth  10. HR and the Development of Teams: The People  11. Successful Business Plans: The Compass  12. Scaling Ventures: The Future