Digital PR

ISBN-13: 9781787566224 / Angielski / Twarda / 2018 / 192 str.

USA) Danny Whatmough (Weber Shandwick;PRCA

Opis

The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.