Fundraising Management: Analysis, Planning and Practice

ISBN-13: 9780367563714 / Angielski / Miękka / 2021 / 518 str.

UK) George Jayne (RNLI

Opis

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising  and mapped to the Certificate and Diploma in Fundraising, this is the definitive guide to best practice both in the UK and globally.

Recenzje

 "This book will help fundraisers become better practitioners by thinking differently. The blend of solid professional practice and academic rigour (including the latest research findings) are expertly woven together. That's really what differentiates this book - it's genuinely a fundraising textbook rather than a 'how-to' guide. The goal, shared by the Chartered Institute, is to help fundraisers apply rigorous critical thinking to their practice, to improve results and to improve the fundraising profession as a whole."

Peter Lewis, Chief Executive of the Chartered Institute of Fundraising

"Fundraising Management is updated and relevant for 2021. It remains a sound academic textbook, drawing on the latest research findings but it is also a really practical how-to guide. It draws on some of the most inspirational fundraising case studies of 2020 and pulls together some of that recent best practice and those theories that have stood the test of time. The structure and level of detail puts demands on the student to engage with the text and apply its theory to their donors, their stakeholders and their teams. In particular the new chapter on making the case for investment answers probably the most commonly asked question of fundraisers today. This edition sets a new standard of achieving fundraising greatness in a challenging environment and helps those studying to make the best decisions for their organisations. It is essential reading for the ambitious fundraising manager."

Alan Clayton, Director of Philanthropy and Fundraising

"Sargeant and George have achieved a really useful balance of fundraising practice and academic evidence. The chapter on legacy fundraising sets out practical tips on how to grow your legacy income as part of a long-term market opportunity and legacy marketing strategy. They make a compelling case for investment in fundraising activity and in the skills of fundraisers. This is a vital resource for fundraisers that want to improve their understanding of what motivates pledgers, donors and philanthropists to give. Recommended reading for all fundraisers seeking to improve their ability to assess current fundraising practice."

Rob Cope, Director of Remember A Charity

Spis treści

1. The History and Development of Fundraising Practice  2. Fundraising Planning: The Fundraising Audit  3. Marketing Research for Fundraising  4. Understanding Giving  5. Strategic Planning: The Fundraising Plan  6.Fundraising Reporting  7.Donor Recruitment  8. Making the Case for Investment  9. Donor Development  10. Major Giving Fundraising  11. Legacies and In-Memoriam Giving  12. Community Fundraising  13. Corporate Fundraising  14. Trust and Foundation Fundraising  15. Digital Fundraising  16. Fundraising in Social Media  17. Managing Fundraising Teams  18. Leading Fundraising Teams  19. Legal and Ethical Aspects of Fundraising Management