Marketing Communications: Objectives, Strategy, Tactics

ISBN-13: 9781526438652 / Angielski / Miękka / 2018 / 584 str.

UAE) Bergkvist Abu Dhabi Lars (Zayed University

Opis

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.